A massive chrome box just landed in Times Square… and inside sits Cadillac’s secret new F1 weapon, hidden from the world until the Super Bowl halftime spotlight hits.
The Ultimate Tease: Countdown to Glory
Starting February 6, the Cadillac Countdown Box – a sleek, frosted-glass fortress – will dominate one of the planet’s busiest intersections. A giant clock ticks down to the exact moment Cadillac rips the veil off its 2026 livery during a Super Bowl commercial on February 8.
Millions watching at home will see the colors first. Only then will the glass clear, revealing the full replica car to stunned crowds in New York. The show car stays on display February 9 for everyone who missed the big moment.
Why This Launch is Pure Fire
Cadillac isn’t slipping quietly into Formula 1 as the 11th team – they’re kicking the door down. With Sergio Pérez and Valtteri Bottas signed to pilot the Ferrari-powered machines, this American squad is screaming arrival.
- A Super Bowl ad that beams straight into tens of millions of homes
- Times Square turned into a live F1 theater
- A hidden livery that no one sees until the perfect dramatic second
As CEO Dan Towriss put it: “The reveal at the Super Bowl and in Times Square represents both a launch moment and an invitation for fans to join in our journey.”
The American Invasion Begins
For years F1 exploded in the U.S. – now Cadillac is cashing in with the boldest debut strategy ever. This isn’t just a livery drop. It’s a statement: America is ready to battle the Europeans on their own turf.
The interim black tester is already pounding laps in Barcelona. When the real colors drop under Super Bowl lights, get ready – the F1 grid will never look the same.
Will Cadillac’s gamble pay off and ignite a new era of American dominance? Or is the hype too big to live up to? One thing’s certain: you won’t want to miss this reveal.
